b2B marketing for tech companies in SaaS, AI and more

Building demand systems to win in key accounts

We build and enable demand for B2B tech companies that need to move upmarket, penetrate and expand key accounts, or restart stalled pipeline.

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Service Lines

Two Practices.
Both account-oriented.
Enablement included.

Too often, demand generation is siloed from sales.  That leads to marketing that's guessing. We don't.
We start with accounts and ICP, turning sales and market feedback into cohesive programs that reach and convert buying comittees.
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Demand Orchestration
AT
Ada Tsang
Co-founder, Enterprise ABM

When your sales motion requires multiple stakeholders across a long cycle, generic demand gen won't move the needle. ABM coordinates marketing and sales around the same targets, with content built for the actual buying group.

Ada has built enterprise ABM for MarTech companies like Demandbase, and Allocadia (now Uptempo), in addition to traditional demand gen programs in SaaS at Talemetry (now part of Jobvite), Procruify and more.

Three Pillars
Strategic account programs
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Identify and priotize accounts most likely to buy using keyword, audience, customer, and sales data.

Repeatable enterprise playbooks
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Systematize ABM tactics that work,  so it scales and outlasts the engagement, whether it's 1:1, 1:few, or 1:many abm.

Enablement and campaign execution
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Content, sales plays, and campaigns built around the buying committee, not the MQL. Built and enabled with sales and revenue teams end to end.

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Daniel Almeida
Co-founder, Growth Marketing

Most operators are deep in one or two channels.  We research where your ICP actually is, what demand looks like, and then architect a program to reach and convert them.

Daniel has orchestrated growth programs spanning multiple channels and buyers across a variety of B2B and B2B2C markets like Squirrel Systems (SaaS/Hardware), Translink (public sector), Vancouver Opera, Juno College of Technology (Ed-Tech) and more.

Three Pillars
Account and ICP intelligence
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Keyword research, audience profiling, and intent data before any channel or program is activated.

Architecture mixing
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Strategic channel selection driven by where your ICP lives, not a default agency stack

Program execution and enablement
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Hands-on build and run across paid, outbound, content, and organic. Live reporting throughout. Training and enablement provided as needed.

How we work

Most tech marketing fails when channels lead.
We let the market lead us.

Markets leave signs and provide feedback on what they're looking for, our process uncovers it. In three steps, we identify and enable programs to activate key decision makers in buying comittees so you know where to reach them, what to say, and how to scale it.
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Step 01
Diagnose
Step 02
Build
Step 03
Scale
Understand internal & external context.
We meet with key personnel on your GTM team to understand the business context, ICP pain points, and where the funnel breaks down.

In parellel: a combination of research: keyword analysis, audience profiling, and competitive scanning.

By the end we have a clear read on where there's opportunites.
Outputs
Validated target account list or ICP segment
Keyword and intent analysis
Audience profiling report
Funnel diagnostics and ICP pain points
Competitive landscape overview
Architect program
With context, and intel in hand, we design the program. Channel selection is driven by where your ICP and what your resources support, not a templated stack.

This phase produces everything needed to launch: campaign briefs, messaging, assets, media plan, buyer group mapping and sales enablement materials.
Outputs
Campaign, program briefs, and assets
Product messaging documents
Buyer group mapping
Media plan and channel architecture
Sales enablement materials
Execute and optimize
We execute the program hands on. Paid campaigns, outbound sequences, content. Run by our senior operators, not passed to a junior team. Ongoing pivots as needed. We analyze, optimize, repeat, and train your team on the program.
Outputs
Campaign reports, dashboards
Ongoing optimization and management
Regular updates and calls (if non-embedded)
Full-program readouts, decks
Team training, enablement as requested
Fractional
We act as the senior demand gen function inside your team. We're in planning meetings, aligned with sales, accountable to KPIs. Best for companies without a senior operator in place.
Consulting and advisory
Strategic guidance for leaders with an internal team who need a senior, external perspective on program design, or a stalled pipeline.
Results

Wins across B2B: SaaS, Martech, and more

Our systems have delivered wins across B2B tech; from SaaS, Martech, Fin-tech, to Service based companies. All different contexts, with the same need for a systems-based approach to attract and sell into key accounts.

Mindfield RPO - Recruitment services, B2B
$0M
pipeline growth as embedded growth team for over 8 months to build and capture demand across NA target accounts.
See the multi-channel demand system
Crowdriff - AI SaaS, Travel tech
0x
MQL growth, with 14 demo requests in 8 weeks for a new product line
Learn how we built a quick-wins engine
Demandbase- SaaS, Martech
$0M
revenue contribution from enterprise ABM programs against key accounts.
See how we created a core growth motion
Account Opener

Start with a consultation, not a commitment.

Try a structured, fixed fee 60-day pilot to show results before you commit to a long engagement.

1
Free consultation
A 30-minute conversation about where you need marketing support, and whether we're the right fit. No pitch, no obligation.
2
Async questionnaire
If it's a fit, we send a short questionnaire. No system access required. Takes 15 minutes on your end.
3
Diagnose, build, and scale (pilot version).
We run the assess phase, build  program architecture, and execute the first 60 days with live reporting throughout against agreed metrics.
4
60-day readout
A full readout against agreed metrics. Honest assessment, with clear recommendations on next steps.
What you get (diagnoses dependent)
Validated target account list or ICP segment with audience profiling
A multi-channel program designed around your ICPs behaviour
Senior operator running the program, not a junior team
Live reporting and agreed metrics from day one
Full 60 day readout, and all raw and analyzed data is yours to keep
FAQ

Common questions about our services

Are you fractional CMOs or a tradtional agency?
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Neither exactly. Fractional CMOs bring valuable senior strategy and experience, but don't typically execute day to day tasks. Instead they set direction and manage others to deliver it. Traditional agencies bring high-level execution, but rarely senior level judgement as the people who pitched you don't run the account.

We sit between both models. Daniel and Ada have operated as senior demand gen inside B2B companies. They've held pipeline number responsbility, built programs, and run execution. That's what we bring to engagements. Strategic judgement on where the problem actually is, and hands-on work to address it. No handoff to junior teams, and no strategy decks without someone to run it. Depending on the engagement, we operate closer to one end or the other. A lighter consulting relationship for teams that have execution capacity, or a fully embedded fractional function for teams that need someone to own and run the motion entirely.
How much does it cost?
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Engagements based on scope, level of embedded support, and structured as a monthly fee. These are the usual ranges:

Account opener: $4-8k flat
Demand Orchestration: $4.5-$7.5k/mo
ABM: $7.5-$18K/mo
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Do you work with companies that already have an internal team?
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Yes most of our clients do. We're the senior demand generation capability that complements existing teams, operating as the strategic lead, execution arm, or both.
How do you build the target account list?
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We don't start with a list and activate against it. We start with audience profiling, research, intent signals, CRM segmentation and internal feedback/resources from your marketing and sales. We then build or validate the list, or ICP with your team. Crowdriff is a good example: no-pre named account list, so we started by segmenting their database and layered audience research, profiling and marketing team feedback.
What if we don't have media budget?
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The program adapts. No budget naturally shifts us towards other strategies, such as offline marketing, email marketing and nurturing, or organic strategies. Zero budget, doesn't mean zero motion.
Is this AI-powered? What does human-led mean?
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AI tools are part of how we work. We use platforms that enable account enrichment, intent monitoring, AI search tracking, and use of  MCPs to expedite execution work like briefing, and content drafts (we write first and final copy ourselves, AI helps along the way). What AI doesn't do, is decide what signals matter for your ICP, or orchestrate the marketing mix for the buying committee you're trying to activate and convert. That's operator judgement. Ours.

Ready to build a more effective enterprise growth engine?

If your enterprise accounts aren't getting the market attention they deserve, let’s talk.

(And we promise not to “sell” to you—because we’re marketers, not sales)

Book a free consultation