Programs that win buying groups
We craft integrated GTM programs that reach and convert buying groups. Built from the ground up with sales.
27.9x
ROI
10.8x
More opportunities
200x
Qualified pipeline
85
Playbooks
We craft integrated GTM programs that reach and convert buying groups. Built from the ground up with sales.
27.9x
ROI
10.8x
More opportunities
200x
Qualified pipeline
85
Playbooks
The shop
End to end programs that facilitate sales, and convert buying groups. No long-terms so you can retain budget flexibility.
Recommended
Senior operators run multiple channels and programs coordinating the effort with sales and cross-functional GTM teams.
Month to month, no commitment.
Strategy
Execution
Reporting
Channels included:
Webinars & speakers
Paid media management
Field marketing playbooks
Content Programs
Creative mockups
Website or microsites
Marketing automation
Sales enablement
Webinars & speakers
Or start with one channel
End to end within a specific initiative or channel. We still coordinate with sales while delivering strategy, execution and reporting, the scope is just tightly defined.
Paid media management
Paid search and social built for pipeline and market awareness. Planned, optimized and reported back to revenue.
Strategy · Execution · Reporting · Coordinated with sales
Ask about this channel →Website, AEO & SEO
A site, and content structure that search engines and AI answers can find, trust and cite, leveraging our platform expertise.
Strategy · Execution · Reporting · Sales First Design
Ask about this channel →
Sales enablement
Messaging, assets and plays that help your AEs and SDRs open conversations and move deals.
Strategy · Execution · Reporting ·
Ask about this channel →
Content programs
Thought leadership, case studies and reports that build authority and inbound pipeline.
Strategy · Execution · Reporting · Coordinated with sales
Ask about this channel →
Partner marketing
Co-marketing programs that turn your partners into a reliable pipeline channel.
Strategy · Execution · Reporting · Coordinated with sales
Ask about this channel →
1:1 or 1:few ABM
Account programs built around your priority accounts and their whole buying committees.
Strategy · Execution · Reporting · Coordinated with sales
Ask about this channel →Hover or tap a card to flip it and learn more.
Integrated GTM
+
Dedicated GTM
10 essentials · swipe →
GTM diagnosis & strategy
GTM diagnosis & strategy
Where pipeline is stuck, and the plan to fix it.
Segmentation, positioning & messaging
Segmentation, positioning & messaging
The accounts, buying groups and story worth your time.
Implementation plan
Implementation plan
Who does what, when — sequenced and owned.
Competitive intelligence readout
Competitive intelligence readout
Where you win, where you lose, and why.
Marketing ops program gap analysis
Marketing ops program gap analysis
What your stack is missing — and what it isn’t using.
Integrated campaign strategy & creative mockups
Integrated campaign strategy & creative mockups
Campaigns built with sales, shown before they ship.
Sales enablement
Sales enablement
Leadership alignment and assets and excitement for your sellers.
Budget planning
Budget planning
Spend allocated to what moves pipeline.
Reporting & analysis
Reporting & analysis
Mix modeling, attribution and analytics setup (GTM, GA4, CRM).
Documentation & repeatable playbooks
Documentation & repeatable playbooks
Playbooks your team keeps and runs.
“By operationalizing our vision for customer-led ABM and aligning cross-functional teams, Ada helped demonstrate a new growth model for Demandbase.”
“Ada and team are rare marketing partners with intelligence and creativity at the field level. Their ABM programs and content have helped me identify new opportunities and expand visibility with buying committees I didn’t have access to.”
Joe Goldschmidt
Sr. Strategic Account Director
“Like adding a senior growth leader and practitioner to the team overnight.”
“Thanks to your team, we now have a solid lead pipeline and market momentum. We truly value our partnership with Demand Shop.”
85+
tools learned across our careers
CRM & ops
Apollo
Clay
Marketo
HubSpot
Salesforce
Pipedrive
Pardot
Zapier
Asana
Slack
Sales engagement & data
Outreach
Salesloft
Gong
ZoomInfo
G2
LinkedIn Sales Navigator
Clearbit
Bombora
ABM & intent
Demandbase
6sense
Terminus
R2B2B
Warmly
Social & paid
Meta
Attribution & planning
Uptempo (Allocadia)
Marketo
HockeyStack
Dreamdata
Analytics, web & SEO
GA4
Search Console
Data Studio
Webflow
WordPress
Semrush
Ahrefs
Hotjar
Tag Manager
Content, events & chat
Canva
ON24
Zoom Webinars
Vidyard
Drift
Qualified
Descript
Agentic
Claude
ChatGPT
Gemini
These are only highlights, not a full list. As agentic GTM evolves, we'll keep learning and implementing new tools for and with clients.
At the C-suite, disconnected marketing and sales costs more than 10% of annual revenue — and the gap only widens.
Marketing
Sales
82%
of C-level leaders say sales and marketing are aligned
Forrester, 2024
65%
of the people doing the work see a lack of alignment
Forrester, 2024
10%+
of annual revenue lost when marketing and sales aren’t aligned
IDC Research
Marketing
4 stats · swipe →
01 / 04
82%
of C-level leaders say sales and marketing are aligned
Forrester, 2024
02 / 04
3 in 4
buying committee stakeholders are divided before talking to sales
Gartner, 2025
03 / 04
10%+
of annual revenue lost when marketing and sales aren’t aligned
IDC Research
Sales
4 stats · swipe →
01 / 04
65%
of the people doing the work see a lack of alignment
Forrester, 2024
Sound familiar?
Six signs your GTM is drifting
Disconnected GTM
Sales mistrust
AI confusion
Missed buying groups
Rising noise and CAC
Slow ABM execution
We close these GTM gaps
These are common reasons we're brought in that we see all the time.
Where you are
Moving into mid-market and enterprise — bigger buying committees, longer cycles.
How we help
Account selection, buying-group messaging and 1:few ABM, built with your sellers.
What changes
Visibility into whole buying committees
Relationships with key executives
Opportunities sellers didn’t see before
Where you are
You want ABM, but don’t have the time or know-how in-house.
How we help
A senior ABM practitioner runs the pilot end to end, on your stack.
What changes
Core ABM expertise, from day one
Our platform know-how, inherited
Playbooks your team keeps
Where you are
Churn is creeping up, and renewals and expansion matter more than ever.
How we help
Customer marketing and full-lifecycle programs, alongside your account teams.
What changes
Renewal and expansion programs
Full stack, full lifecycle
Sales and CS pulling the same way
Where you are
Building funnels for a new product or business line — and not sure where to begin.
How we help
GTM diagnosis, segmentation and an implementation plan before a dollar is spent.
What changes
A clear, owned GTM plan
Institutional knowledge on acquisition
Creative programs that build buzz
Where you are
Your team is stretched, or a vendor isn’t delivering — lots of activity, not enough results.
How we help
Senior people plug in fast, month to month, and own the outcome.
What changes
Senior expertise, no full-time overhead
Budgets that flex, never drop to zero
Lower AI risk and cost
Where you are
You know marketing and sales are disconnected, and need help bridging the gap.
How we help
Programs built with sales from day one, plus enablement for AEs and SDRs.
What changes
Marketing that sales trusts
New conversations and opportunities
Momentum across your AEs and SDRs
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