About Us

Providing clarity for enterprise growth

Demand Shop helps B2B teams build marketing programs that drive pipeline, revenue, and long-term growth.

Who we are

Your fractional growth marketing partner, focused on what actually moves deals forward.

Demand Shop was founded by Daniel Almeida and Ada Tsang, two former in-house marketers with over 20 years of combined experience.

We've worked across global B2B, B2C, and enterprise organizations building programs, aligning marketing and sales, and driving measurable growth.

That experience shapes how we work today: close to the business, deeply aligned with sales, and focused on outcomes. We work with a small number of teams, providing hands-on, senior-level support from start to finish.

Our perspective

Mission & Approach

We give revenue leaders the clarity and confidence to focus on what drives pipeline and growth by working alongside their teams.

Enterprise growth is difficult to execute well: deals are long, buying groups are large, and marketing and sales often operate out of sync. The result is siloed efforts, shifting priorities, and missed revenue opportunities.

Traditional agencies and contractors often focus on activity rather than outcomes, leaving internal teams stretched thin. At the same time, AI tools are speeding up execution — but they don’t replace strategy, human relationships, or coordinated execution.

That’s where Demand Shop comes in. We focus on the fundamentals: understanding your buyers, aligning with sales, and building programs that last. We work closely with your team to plan and execute effectively, adapt as priorities shift, and create systems that your team can run on their own.

Our Mission

1. To give revenue leaders the clarity and confidence to prioritize resources where they’ll drive scalable, repeatable pipeline and revenue growth, through partnering with their in-house teams.

2. To enable our people, communities and partners to excel.

Meet The Team

Daniel Almeida

Founder, marketing operator

Daniel's 11 years of industry experience combines early entrepreneurial roots with varied B2B and B2C experience, having built brands, led media across channels, and driven revenue growth for SMB, mid-market, and enterprise companies through deep technical expertise.

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Ada Tsang

Founder, marketing strategist

Ada's 12 years of experience combines a rare blend of early entrepreneurial drive and extensive B2B tech experience. She's built demand gen from the ground up for startups, and scaled growth for mid-market and enterprise companies. Her work has contributed to 3 exits.

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