About
our shop
Demand Shop was started by two in-house marketers who knew the pressure of targets first-hand, and felt like there could be a better way for vendors to help internal growth marketers.
Demand Shop was started by two in-house marketers who knew the pressure of targets first-hand, and felt like there could be a better way for vendors to help internal growth marketers.
We believe that when it comes to selling into buying groups, legacy vendors are ineffective too often, while internal marketers are stretched too thin to give programs the time it needs. All while marketing quietly drifts away from sales at the field level.
We address key
GTM gaps.
20+ combined years in-house showed us how hard (and stressful) selling into buying groups can be. Add fragmented programs, expensive agencies that drain resources, and more and more work expected from in-house marketing... well, we thought there had to be a better way. One that hits targets, helps internal teams, and addresses core challenges from selling to buying committees.
Co-Founder & Managing Partner
12 years in-house, from intern to building full-stack, lifecycle marketing programs with sales. Built ABM and demand gen from the ground up. 2 exits.
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2014
Public sector & Prospera Credit Union
Non-profit government and financial services
Early career building demand and product marketing across non-profit and financial services organizations.
2017
Talemetry
Enterprise HR Tech SaaS
Hands-on operator. Built the ABM and digital program from the ground up.
Acquired by Jobvite
2018
Allocadia
Enterprise Marketing Tech SaaS
Built the digital strategy behind 2x growth. Ran full-funnel, full-lifecycle demand gen.
Acquired by Rubicon Technologies
2022
Pantastic
E-commerce tech
First stint in e-commerce software. Built demand gen from the ground up.
Later acquired by Refersion
Co-Founder & Head of Growth
11 years in-house while freelancing on the side. Built demand gen and paid media motions across B2B, B2C, and the public sector.
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2015
The contracting business
DTC, Enterprise FinTech SaaS
From data entry intern to building websites and paid media programs for a variety of audiences.
2018
Squirrel Systems
Enterprise Hospitality Tech
Hands-on operator. Built full-funnel programs selling into enterprise technical buyers across hospitality SaaS ecosystems and edge hardware.
Acquired by Volaris Group
2020
Vancouver Opera
Entertainment & Performing Arts
Built demand for a consumer audience buying tickets, not software. Launched digital marketing from the ground up.
2022
Juno College
EdTech
First stint in ed-tech. Built full-funnel demand and digital programs, earning 4:1 marketing ROI.
2023
TransLink
Public Sector B2C
A short corporate marketing stint at Metro Vancouver’s transit authority, right before co-founding Demand Shop.
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December 2023
We put the growth marketer’s mind and budget at ease.
2024 · First client
Landing Mindfield
Demand Shop’s first client. The model bridges an in-house team with legacy agencies: embedded like a partner, not billed like a vendor. Pipeline grows seven figures in six months.
7-fig.
Pipeline growth
6 mo.
Time to impact
2024 · AI fintech
AI fintech client work
Competitive intelligence, an ABM event and follow-up strategy blueprint, and a full website audit, technical SEO implementation and content strategy for an AI-powered fintech lending platform.
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2025 · First international client
Fortune 500 retail media engagement
The shop is engaged to build a cost basis for a digital marketplace, analyzing over 2500 data points, for a Fortune 500 company. Demand Shop’s first international client.
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2025 · Enterprise ABM
Landing Demandbase
Ada is engaged to build Demandbase’s first enterprise customer ABM program from the ground up, spanning 1:1, 1:few and 1:many motions. The program contributes eight-figure revenue and pipeline impact.
8-fig.
Revenue & pipeline impact
2026 · Today
Official Launch
Demand Shop rebrands and launches into the market officially.
Learn more →Your in-house team
Knows the business inside out, though often stretched thin. That makes it difficult for someone to run growth from keyboard to boardroom.
Demand Shop
We embedded like a true partner. Senior operators who build and enable programs with you. Billed flexibily for budget agility.
Traditional Vendors
Bring outside expertise, but often sit too far from your business to move the needle. Their fees often crowd out other help.
Our mission
To ease the stress of growth.
Our vision
Spreading good for everyone we meet through the craft of marketing.
Integrity
We do what we say, and scope what we can truly deliver.
Honesty
Clear numbers, and recommendations without fluff.
Respect of the craft
We keep learning, testing and improving the craft.
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