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Challenge
CrowdRiff Creators was a new managed service within a newly formed business unit. The company needed immediate traction to fill its sales funnel, drive demo requests, and validate the new product. The growth marketing team had built turnkey programs like paid media, outbound email, and webinars, but these activities needed to be integrated with key strategic touch points and low-lift tactics, and improved performance visibility across the whole funnel. Demand Shop was brought in to quickly elevate these early-stage efforts and worked directly with the VP of Growth to drive measurable and scalable results.
Working with Daniel was like adding a senior growth leader and practitioner to the team overnight. He helped us accelerate top-of-funnel results and was a valuable strategic advisor building our growth funnels. I recommend Daniel and Demand Shop to any growth leader that urgently needs pipeline and revenue - Kash Miah, VP of Growth.
The Solution
Demand Shop stepped in as a strategic advisor to the VP of Growth, and a hands-on advisor to the marketing team. The ambitious goal was on accelerating inbound demo requests and building a predictable, scalable top-of-funnel engine.
Over two months, Demand Shop:
- Mapped buyer journeys and developed a clear and actionable growth plan to boost top-of-funnel performance.
- Implemented quick wins as the need for immediate demo requests increased in-quarter.
- Gave tactical guidance to streamline and align efforts like audience segmentation, paid media campaigns, SEM, conversion offers, and outbound sales.
- Coached the growth marketing team on how to go to market with pipeline-generating programs in a tight timeframe.
- Advised sales on outbound and cold email tactics to boost qualified responses.
- Established foundational reporting frameworks to continuously monitor and optimize growth velocity.
Results and Conclusion
In just two months, the results significantly accelerated CrowdRiff Creators’ top-of-funnel results:
- MQLs increased 180X
- Qualified responses grew 40X
- SALs increased 12X
- Demo requests rose from zero to over 20 new opportunities
The early signs signaled strong early momentum with the new product and the results are only the tip of the iceberg for marketing and sales. There is more for CrowdRiff to do to continue the momentum.
Demand Shop's agile, strategic, and integrated approach built CrowdRiff’s early programs into a scalable growth engine. The results laid a strong foundation for continued success now that CrowdRiff has strategic clarity around what’s working and a confident team behind the wheel.
Want to know how we can do the same for your business? Inquire today.
